Pennsylvania Governor Josh Shapiro officially signed the Artificial Intelligence Deceptive Advertising Act into law on Thursday, October 25, 2026. This move aims to enhance information transparency in the digital age by requiring clear labeling of commercial advertisements created with the involvement of artificial intelligence technologies.
Under the new law, any advertising content that has been “significantly modified” by artificial intelligence or entirely generated by AI must include a disclosure label. This requirement applies to various media formats, including static images, videos, audio, and plain text. The label’s presentation format must match the ad’s own format to ensure clear identification by the audience.
The regulation has a broad scope, covering everything from television commercials placed by large multinational corporations to small-scale advertising materials such as promotional flyers issued by local restaurants. Moreover, this labeling requirement applies regardless of where the advertisement is displayed or distributed. As a result, Pennsylvania has become one of the first U.S. states to mandate disclosure of AI-generated content.