Pennsylvania has signed a bill requiring AI-generated advertisements to be labeled.
Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act on October 25, 2026, mandating that any advertisement—whether in the form of images, videos, audio, or text—that has been significantly modified or generated by artificial intelligence must include a disclosure label in the same format. The state has become one of the first jurisdictions to require AI-generated content to be disclosed, with the labeling requirement applying across all distribution channels.
Why it matters：Based on the provided materials, Pennsylvania has enacted legislation mandating disclosure requirements for AI-generated content in advertising. The materials explicitly identify the signers, the bill’s name, specific technical requirements (including format tags), and the scope of application, without including any other unverified or additional information.