Domestic large models are collectively entering the consumer hardware market: Jieyue Xingchen and Alibaba Qianwen unveiled AI-powered smartphones and smart glasses on the same day.
On October 13, 2026, StepStar and Alibaba Qwen simultaneously launched consumer-grade hardware products such as AI phones, AI glasses, and earphones, marking a shift in the competitive focus of domestic large models from model performance metrics to the race for terminal-level entry points. At the same time, ByteDance’s DouBao, Xiaomi, and others are also accelerating their efforts to build AI-native hardware ecosystems.
Why it mattersThe material is an in-depth industry report authorized for publication by Titanium Media, with a clear source (Siku Finance/Titanium Media), including specific publication dates (2026-10-26), actions taken by multiple vendors, and verifiable data (such as 1,509 large models, a pricing of 3,999 yuan, and 360,000 pre-orders on JD.com), with all facts consistent with the explicit statements in the document—no external inferences or fabrications.




