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Frase is an intelligent content operating system designed for the AI search era, specifically engineered to excel in both Google rankings and large-model citations. It offers end-to-end coverage of content auditing, SEO research, AI-assisted writing, automated publishing, and continuous monitoring, helping brands simultaneously boost their visibility and authority on traditional search engine results pages as well as in AI-generated answers. Users don’t need to migrate their existing websites; Frase can directly integrate with WordPress, Webflow, Sanity, Wix, or be hosted on FraseCMS, ensuring that pages remain readable and parseable by both search crawlers and AI tools such as ChatGPT, Gemini, and Claude.

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SHARE / FOXAI

Share tool · Frase

Key features

  • AI Visibility Monitoring: Daily tracking of how your pages are cited across ChatGPT, Perplexity, Claude, Gemini, and Google AI, with instant alerts whenever brand mention shares fluctuate.

  • Brand Voice–Driven AI Writing: Automatically builds a brand profile based on users’ own website content, or allows customization via Brand Hub to define tone, terminology rules, and prohibited words. All drafts adhere to these specifications and undergo pre-checks against content guidelines, ensuring outputs align perfectly with the brand’s voice.

Use cases and audience

Digital marketers, SEO specialists, content creators, growth teams, and agencies; the Enterprise edition caters to agencies and large organizations requiring multi-client management and brand customization.

  • Dual enhancement of SEO optimization and AI search visibility: Automatically audits website pages’ performance in Google search rankings and their citations within AI tools like ChatGPT, Gemini, and Perplexity, prioritizing high-ROI remediation plans.
  • Intelligent content creation and brand consistency management: Generates publish-ready content drafts based on users’ existing webpages or the brand voice and terminology rules defined in Brand Hub.
  • Continuous Content Health Monitoring and Automated Response: Content Guard tracks daily ranking and traffic changes for published pages, automatically generating revision drafts for manual review when page performance declines.
Input

Users’ own website URLs, search data (such as Search Console), competitor pages, actual visitor queries captured through Frase Answers, along with brand voice and terminology rules set in Brand Hub.

Output

A full-site audit report featuring both search scores and AI-readiness scores, an Opportunity Report ranking content opportunities by expected ROI, editable AI-generated draft content ready for publication, daily AI citation monitoring reports, and automatically triggered draft revisions for page optimization.

Frequently asked questions

Does Frase need to migrate an existing website?

No. Frase supports publishing content to existing CMS platforms like WordPress, Webflow, Sanity, and Wix. You can also choose to use FraseCMS (which supports custom domains and the WebMCP protocol), but all content remains owned by you and can be exported at any time.

Can Frase monitor how AI tools reference your brand?

Yes. The AI Visibility feature tracks daily mentions of your brand across ChatGPT, Perplexity, Claude, Gemini, and Google AI, and sends alerts whenever share changes occur; this feature operates independently from Content Guard.

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