Meta confirms that the AI app Muse has surpassed 10 million users, with shopping emerging as its core use case.
During its Q3 2026 earnings call, Meta confirmed that the number of users of its AI agent app, Muse, has surpassed 10 million; approximately 25% of new users engage with it daily, with shopping being the most frequent activity—over a quarter of active shopping users spend more than $200 per transaction on average. Meanwhile, Plaid reported that its payment connector’s API calls on Muse have reached an all-time high.